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- 20050914 Press Release
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– Increase in market share from 18 to 24%Vienna, September 14, 2005 – Following the acquisition of the two Wewers brick plants in 2004, Wienerberger is continuing its expansion course in Denmark with the purchase of the Petersminde Teglvaerk AS brick plant. This transaction will increase the Wienerberger market share from 18 to 24%. “Our profitable growth strategy involves the continuous evaluation of interesting acquisition projects. The Petersminde brick plant was attractive for two main reasons: its extensive product portfolio of facing bricks and lintels which represents an excellent match for our own high-quality product lines as well as the geographical location on Fyn in the heart of this key Scandinavian market“, explained Heimo Scheuch, member of the Managing Board of Wienerberger AG. Petersminde has a production capacity of 28 million brick units per year. The parties have agreed to disclose no information on the purchase price.
Optimal bridge between current activities in Sealand and Jutland
Wienerberger currently operates one plant on Jutland in the west of Denmark and two plants on Sealand Island in the east. The new facility will create an optimal bridge not only between Sealand and Jutland, but also to Sweden and Germany. “The integration of Petersminde in Wienerberger's current activities will allow us to use a number of synergies starting from the optimization of the sales system to the development of the regional market on Fyn and support for neighboring export markets in Sweden and Germany“, added Scheuch.
Basis for strengthening of market position
Based on forecasts for economic growth in Denmark of roughly 2%, Wienerberger expects a positive impact on its business over the coming years. Moreover, the large number of construction permits granted for single family houses will have a favorable effect on sales volumes of bricks.
With the takeover of Petersminde, Wienerberger again demonstrates the steady implementation of its profitable growth strategy. The company was able to significantly expand its market share in Denmark from 8 to 24% within slightly more than one year through acquisitions and organic growth.
For additional information contact:
Thomas Melzer, Public and Investor Relations
T +43(1)60192-463 | communication@wienerberger.com