Wienerberger Sustainable Product Development

We add permanent value using durable and innovative products. Find out more about sustainable product development at Wienerberger.

Christine Vieira Paschoalique

Christine Vieira Paschoalique

Head of Corporate Sustainability

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Nachhaltige Produktentwicklung

In the brick business area, our product range conforms to sustainable building concepts. These products are guaranteed to be durable and long-lasting while contributing to climate protection due to their production characteristics. Our pipes and pavement system solutions mean that we are to tackle the challenges in water management, climate change and urbanisation. We are constantly working on this to further develop our products.

Principles, processes and tools

Creating long-lasting value with durable and innovative building materials and infrastructural solutions: this principle forms the basis of Wienerberger product development. We factor in the durability of a product and its effects on people and the environment during production, transport, processing, use and disposal.

Research and development

A strategic focus of Wienerberger is research and development. This helps us to constantly improve our production processes and product development. For this purpose, we operate several research centers in Europe that specialise in the various product groups. Our Product Management team works closely together with the Sales and Marketing business areas. The introduction of new products is centrally controlled and is rolled out to local markets from there. Successful developments can therefore be implemented quickly and efficiently within the Wienerberger Group.

Environmental product declaration and certification

For years, we have made a point of creating environmental product declarations and ecological evaluations. Additionally, the Cradle to Cradle® concept is an example of a sustainable product cycle that we enforce: old products are recycled into new products meaning nothing is wasted. All Steinzeug-Keramo pipes and fittings and selected product lines from Semmelrock are certified according to the Cradle to Cradle® concept.

Key aspects

Sustainability Aspects for Products

In our materiality analysis, the following sustainability factors were defined as essential for Wienerberger Products, their use phase and “End of Life Phase”:

Group-wide factors

  • Innovative and durable products: we constantly improve our products and develop system solutions and services for every application area.
  • Recyclability, Recycling and Reuse of Products: we are increasing the proportion of materials that we recycle across all business areas – depending on the technical and economic options available to us.

Product area specific factors

  • Renewable energy and energy efficiency for buildings: we focus on product and system solutions that allow buildings to contribute to climate protection.
  • Easy Installation: we continually develop our products further to make them easier for our customers – architects, planners, builders and craftsmen – to use.

Aims and actions

Promoting innovative products

Considering current market requirements, we have defined the innovative nature of our products and system solutions for each product area. This ensures that group-wide comparisons are possible. In 2019, Wienerberger’s innovative products and system solutions accounted for 31% of total sales. Specific quantitative sales targets for innovative products and system solutions have been set for each business area. 

Recyclability, recycling and reuse of products

We make the most of recycling opportunities at Wienerberger. We carry out various research projects on the recyclability and reuse of our products and system solutions.

Easy installation

Easy installation is an important factor for the users of our products. To support this, our Clay Building Materials Europe area helps architects and planners with analogue and digital planning tools as well as personal support. In terms of our concrete pavement solutions, we strive to improve our products, so they can be more easily implemented. For years now, our subsidiary Pipelife has been working on solutions geared towards making plastic pipe systems easier to use and install.

Initiatives for energy efficiency

Wienerberger Products and System Solutions increase the energy and climate protection efficiency in building construction. In the Clay Building Materials Europe business area, we are promoting the development of insulating bricks. In the plastic pipes business area, the product portfolio for heating and cooling buildings is also being expanded.

Product figures

The following table provides an overview of our product related figures.

Share of Innovative Products in Total Revenues   2017 2018 2019
Wienerberger Group in % 29.7 29.0 31.0

Further Information

Sustainability Report 2018

Sustainability Management

We have set out a clear approach for managing sustainability. An overview of the structure, tools and initiatives of the Wienerberger group.
When manufacturing plastic pipes, we pay attention to the environmentally friendly use of materials as well as energy-efficient processes.


Wienerberger promotes environmentally friendly and safe products. Read more about this: from efficient use of energy and raw materials to protecting local residents.
� Uwe Strasser


From safety and well-being to the international exchange of knowledge: learn more about what Wienerberger does for its employees.
Social and Corporate Commitment

Social and Societal Commitment

We conduct our business responsibly and support initiatives worldwide: read more about Wienerberger’s social and corporate commitments.