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wienerberger is one of the leading providers of innovative, ecological solutions for the entire building envelope, in the fields of new build and renovation, as well as infrastructure in water and energy management.

wienerberger is the leading supplier of innovative and ecological solutions for the entire building envelope in new build and renovation, and of infrastructure solutions for water and energy management.

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    In focus

    wienerberger Annual Report 2025 © wienerberger

    Link to the Online Annual Report 2025

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    1. Wienerberger AG
    2. Media
    3. Podcast
    4. Episode 28: Is our economic system compatible with the principle of Cradle to Cradle?
    Podcast

    Episode 28: Is our economic system compatible with the principle of Cradle to Cradle?

    Guest: Prof. Dr. Michael Braungart, Process engineer, chemist, and developer of the Cradle-to-Cradle concept

    The volume of voices urging a shift away from the traditional focus on efficiency-driven growth towards establishing an effective waste ecology is intensifying. How should our economic system and consumption patterns transform to enable the realization of the Cradle-to-Cradle principle across all sectors and industries?

    Michael Braungart and Heimo Scheuch in the wienerberger podcast studio © Wienerberger AG

    Download the translated transcript (Original version is in GER)

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