Wienerberger Sustainability Management

We have set out a clear approach for managing sustainability. An overview of the structure, tools and initiatives of the Wienerberger group.

Christine Vieira Paschoalique

Christine Vieira Paschoalique

Head of Corporate Sustainability

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We implement sustainability every day at Wienerberger. Our commitment to sustainable development is evident at every value creation stage and in every business area of the group. To allow us to effectively implement our commitment, we have set up a business-wide sustainability management system. This system ensures we have clear structures, specific action plans and measurable goals.

Structure of the sustainability management

Sustainability Management - Structure

About the structure of the sustainability management

The sustainability responsibilities within the Wienerberger Group are clearly defined. The Sustainability Steering Committee (SSC) sets out strategic management guidelines and promotes the sustainability plan. The committee consists of the Managing Board of Wienerberger AG, the CEOs of each business area and the Head of Corporate Sustainability of Wienerberger AG. Collectively, the Head of Corporate Sustainability and the CEOs of the areas develop the sustainability strategy and set binding targets, deadlines and action plans.

The Sustainability Management Unit coordinates all business activity related to sustainability management. The unit is led by the Head of Corporate Sustainability, who reports to the CEO of Wienerberger AG. The CEOs of each individual business area are responsible for implementing the sustainability targets in Business Units. They are supported by sustainability officers who communicate with the Head of Corporate Sustainability as and when required.

We make use of these tools

So that we can refine our sustainability focus and goals, we conducted a materiality analysis with our relevant stakeholder groups. The outcome of this analysis forms the basis of the Wienerberger Sustainability Roadmap 2020. The progress of our goals and implemented action plans are reported annually in our sustainability reports.

Process of our Materiality Analysis

Materiality analysis

In 2014, we used materiality analysis to determine the focus points of Wienerberger’s sustainability strategy. For this analysis, the value chains for our four product areas were defined: bricks, plastic pipes, ceramic pipes and pavements. They range from raw material extraction to production and product usage up until the end of their life cycle. The individual stages have been sorted according to environmental and social factors.

The sustainability themes we identified formed the basis of the resulting stakeholder survey. Approximately 500 stakeholders were invited to complete an online survey, of which 80% were not employed by the company. This allowed for the key topics of the four product areas and their value chains to be identified. The survey results were factored into the materiality matrix. This matrix effectively illustrates the relevance of each individual topic for our stakeholders.

Wienerberger Sustainability Roadmap 2020

The Wienerberger Sustainability Roadmap 2020 was then adapted from the materiality analysis. It sets out the sustainability targets of the Wienerberger Group and its business areas, as well as specific action points and deadlines to achieve by 2020. By implementing this roadmap, we have committed ourselves to the continuous improvement of our environmental, social, and economic performance. This comprehensive sustainability programme was approved by the Sustainability Steering Committee at the beginning of 2015.

Updating of the materiality analysis and the Wienerberger Sustainability Strategy 2020+

As a first step toward Wienerberger’s new sustainability strategy effective as of 2021, an internal analysis was performed in 2019. The process of updating the materiality analysis is being continued in 2020 with a systematic survey among additional internal and external stakeholder groups, supported by an external partner. Alongside the outcome of the internal analysis, the results of this survey will provide an important basis for the definition of Wienerberger’s new sustainability strategy. 

The results of the updated materiality analysis and the detailed contents of Wienerberger’s new sustainability strategy will be published in our Sustainability Report on the business year 2020.

Wienerberger sustainability reporting

Collectively, the sustainability report and the Sustainability Roadmap 2020 provide an effective management tool. The tool is used as the basis for operational decisions and is a driver for sustainable development within the company. Wienerberger has introduced a central data management system for all non-financial key figures called Non-Financial Group Reporting. This system offers another useful platform that can form the basis for making strategic decisions. The collection of data on sustainability and its processing falls under the remit of the CFOs of Wienerberger AG and its business areas.

Sustainability progress is documented according to recognized industry standards. Since 2010, Wienerberger has published an annual Sustainability Report in accordance with the Global Reporting Initiative (GRI). The focus is on environmental and social aspects, as well as action points in the four activity areas: Employees, Production, Products and Social and Economic Commitment. The 2019 Sustainability Update has been prepared in accordance with the Global Reporting Initiative (GRI) Sustainability Reporting Standards: Core option. In 2020 we have again published a Sustainability Report (as an Update) in addition to the Non-Financial Performance Report and Annual Business Report.

We support these initiatives

As a global company, Wienerberger assumes a high level of corporate responsibility. We have voluntarily made ourselves liable to comply with various international and national standards. In 2003, we joined UN Global Compact, the world’s largest initiative for corporate responsibility and sustainability. By joining such initiatives, we are dedicated to the ten principles of human rights, labour standards, environmental protection and anti-corruption. We strive to implement these principles within the scope of our corporate reach. Our progress is reported on a yearly basis: UN Global Compact reports.

In 2001, the Wienerberger Social Charter on adhering to the conventions and recommendations of the International Labour Organization (ILO) was signed by the Managing Board of Wienerberger AG and the Chairman of the European Forum. Additionally, we are committed to protecting human rights and to fair pay and working conditions. Furthermore, we do not tolerate child labour practices or any form of discrimination.

Wienerberger is also committed to the 17 Sustainable Development Goals (SDGs) of the UN 2030 Agenda as a worldwide framework for sustainable development. In 2019, on the basis of an impact and risk analysis along our value chains, we identified which of the Sustainable Development Goals of the United Nations are relevant for the Group and decided how Wienerberger can or will contribute to the Global Agenda 2030. The entire analytical process was monitored and methodologically supported by independent external experts. 

Further Information

Sustainable Product Development

Products and System Solutions

We add permanent value using durable and innovative products. Find out more about sustainable product development at Wienerberger.
When manufacturing plastic pipes, we pay attention to the environmentally friendly use of materials as well as energy-efficient processes.


Wienerberger promotes environmentally friendly and safe products. Read more about this: from efficient use of energy and raw materials to protecting local residents.
� Uwe Strasser


From safety and well-being to the international exchange of knowledge: learn more about what Wienerberger does for its employees.
Social and Corporate Commitment

Social and Societal Commitment

We conduct our business responsibly and support initiatives worldwide: read more about Wienerberger’s social and corporate commitments.