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wienerberger Strategy

Innovation, Operational Excellence, as well as M&A and Portfolio Optimization: these are the most important pillars of wienerberger’s sustainable growth.

Ever since the foundation of wienerberger in 1819, we have been pursuing a clear goal: to improve people’s quality of life through our range of smart, durable and sustainable products for new build, renovation, and infrastructure. Sustainability is not a fad of our 200-year history. It has always been at the core of the wienerberger world and a crucial element of our corporate strategy and our decisions. Our solutions are the key to creating sustainable infrastructure and buildings for generations. We assume responsibility by taking environmental, social and governance (ESG) aspects into account.

This commitment provides the basis for a sustainable increase in enterprise value in line with ambitious ESG principles. It has made wienerberger the resilient, diversified, innovative company we are today.

Our priorities

All our entrepreneurial activities are subject to clearly defined and ambitious ESG criteria. Our primary goals are to increase our share of value creation in a building and to become a full-range provider of system solutions for energy and water management. To achieve these goals, we focus on key factors: innovation, operational excellence, and M&A and portfolio optimization. In our core markets in Europe and North America, we are continuously pursuing the expansion of activities in our core segments: new build, renovation, and infrastructure.

Our 3 Pillars of Growth

Organic growth



Since 2010, we have grown organically by an average of over 7% per year. We are continuing this trend by advancing our transformation into a full-range system provider, steadily improving our product mix, and supplementing it by digital services.

Process improvements


Operational Excellence

We will generate additional earnings growth through the continuation of our efficiency enhancement program focused on manufacturing excellence, commercial excellence, supply chain management, and administration.

External growth


M&A and portfolio optimization

An extremely attractive pipeline and the positive track record of recent years provide the basis for further value-accretive transactions. At the same time, we regularly review our corporate portfolio for growth prospects and profitability.

Further Information