Wienerberger strengthens its brick business in the Netherlands
- Acquisition of facing brick producer Daas Baksteen B.V.
- Wienerberger expands business in one of its most important facing brick markets
- Product range of high-quality facade and paver solutions to be broadened
Wienerberger AG has signed an agreement to acquire Daas Baksteen B.V., a family owned facing brick producer with a long track-record in the Netherlands. Operating two production sites near the German border, the company generates revenues of about € 24 million and employs a workforce of 125 people. It produces high-end, high-quality facing bricks and clay pavers. In recent years, the family business also developed innovative facing brick solutions, such as ClickBrick® and the ID Wall, in response to rising demand for sustainable and easy-to-instal building systems. Accounting for more than two thirds of the company’s sales, the Netherlands are the main market for Daas Baksteen’s product portfolio.
Heimo Scheuch, CEO of Wienerberger AG, explaining the reasons for the acquisition:
Our objective is to further expand the Wienerberger platforms through the acquisition of high-margin, growth-oriented companies. We have earmarked a budget of € 200 million for this purpose in 2018. I am happy to report that we have succeeded in implementing yet another growth step by taking over Daas Baksteen B.V. The acquisition is an excellent opportunity for us to strengthen our business in important European facing brick markets. Daas Baksteen has a strong corporate and innovation culture, a well-known brand and a broad product portfolio ranging from classic high-end products to exquisite hand-formed bricks. In the Netherlands, we observe a notable trend towards facing bricks of high quality which also meet high aesthetic requirements. With this takeover, we will be able to ideally supplement our product portfolio in this very area.
As one of the biggest brick producers in the Netherlands, Wienerberger generated revenues of over € 180 million in this business area in 2017, which positions the Netherlands as the fourth-largest brick market of the Wienerberger Group. Currently, Wienerberger operates 16 production sites for facing brick, clay pavers, roof tiles, wall and accessories. Wienerberger employs about 840 people in the Netherlands. The take-over of Daas Baksteen B.V. contributes to value-accretive growth, corresponds to Wienerberger’s investment criteria and contributes directly to the Group’s net profit. It has been agreed not to disclose the purchase price.